Nestled in the heart of Central Mumbai, is our head office where all the daily banter takes place — from brainstorming sessions to customer care calls to keeping up with our accounts, it all happens under this one roof.
If you aren’t already aware of our NYC store’s initiative, here’s a little background —
While setting up the store in the city, their head of business operations, Manisha Amin had decided to donate a t-shirt to an underprivileged kid in Mumbai, against every shirt they sold there.
‘New year, new beginning’ and all that jazz is upon us. As we’re about to step into 2019 just a few hours from now, let’s look at getting rid of some old habits before you write down that lengthy bucket list. While this may not be the easiest endeavor, we can all try. Can we? Of course, we can start by taking a few steps in that direction at least.
Wearing ties can be tricky business, be it the length, the knot, the style — one wrong move with this tiny accessory and it can crush your look in a minute. And so to help you with this dilemma, we bring you 5 tips to bear in mind when ‘tying the knot’. Take notes… (more…)
Always find yourself perplexed while slipping on a shirt — deciding whether to tuck it in to keep it untucked? Well, you’re not the only one facing this dilemma. You want to look sharp with your shirt neatly tucked into your pants, and you want to avoid having a bunched up back, but you also want to be able to breathe through and manoeuver easily. We bring you three simple rules to play by or rather check on before making a decision — expect optimal comfort and maximum style. (more…)
HOW IT CAME ABOUT:
Button-down collars saw the light of day somewhere around the 19th Century. It was around this time that Polo was quite the rage in England. Every man riding a horse and playing the sport was spotted wearing an Oxford shirt. (more…)
A shirt is the sum of all its parts, and the collar is one part that can make or break the fit of your shirt at first glance. Therefore, the collar you pick can make a spec of a difference to your overall look. (more…)
Often confused with made-to-measure, bespoke has become an over-used term in the retail industry. Loosely thrown around to denote anything custom-made, just like the word haute-couture is used incorrectly for any piece of clothing that may be expensive, it’s time we throw some light on the difference between bespoke and made-to-measure clothing. (more…)