We launched Pause in 2016 as a brand that made easy-to-wear, comfortable clothes for women of every shape, age and size. But when the pandemic hit, like most small businesses, we struggled. So we decided to take a pause (no pun intended) and re-evaluate what was important to us.
That pause ended a few months ago when we joined Tomorrowland Apparels Pvt. Ltd., the parent brand of Bombay Shirt Company. It was an easy decision for us - we share the same values around made-to-order, personalized, inclusive clothes that are made responsibly.
Now we’re finally back, more focussed and even more excited to get back to doing what we love: creating thoughtful, conscious, beautiful clothes for women of all ages, shapes and sizes.
Our clothes are made with quality fabrics and constructed cleverly so that they last you longer. They’re made-to-order because we believe in responsible consumption. And they can be personalized with a few design tweaks because getting dressed up should be fun.
We hope you’ll join us on this exciting journey as we explore the new Pause together.