Bombay Shirt Co. to increase store count


Bombay Shirt Company (BSC), an online custom-made shirt brand, has drawn up plans to expand its geographical footprint across the country, said a top executive.

“We have seven physical stores and plan to open 18 offline stores in 18 months,” said founder Akshay Narvekar.

“Most of it will be through the franchise route as franchisees have very good local knowledge.” Each store would measure 400-500 sq.ft. requiring an investment of Rs. 20 lakh each by the franchisees, he said.

BSC started five years ago as an online retailer and opened retail stores in Mumbai in 2014, eyeing an omni-channel presence. Today, sales from online and offline stores account for 50% each. The firm has four production units in Mumbai and that would expand, with the opening of more retail stores coupled with growth in sales volume, Mr. Narvekar said.

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