Founded in 2012, we're India's first online made-to-measure brand. We make menswear of the highest quality.

We pride ourselves on the highest quality materials, machinery, technology and finishing processes.

To calculate your unique size, answer just a few questions via our fit algorithm. Your size is then saved with us forever.

With our custom-made shirts, you can go with our default design or customise as little or as much as you want. 

Each piece is produced to your specifications, after you've placed your order.

If you're not happy, we have a seamless alterations, returns & exchanges policy.