About Us


Contemporary Design
Classic Tailoring

Our fabrics are curated to reflect the latest sartorial trends. We marry contemporary designs with impeccable craftsmanship, tying it all together with a seamless technology platform.

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Custom Measurements
In 1 minute

We've collected years of data to calculate the perfect fit. FitSmart lets you find your Custom Size in 5 easy steps. If you're not happy with the fit of your first shirt, we'll alter or completely remake it for free.
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15% Loyalty Points
Earn free shirts

Earn Loyalty Points each time you buy a shirt, you receive 15% of the value of the shirt as loyalty points. Use them for discounts and free shirts. Shopped with us before? Find how many you've accumulated in your loyalty points history.
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Millions of Customizations

Fit Guarantee

14-Day Worldwide Shipping


The BSC Store Experience

Our stylists are on hand to help you with your designs. Our master tailor will measure you for the perfectly fitted shirt.

Shopped with us before? Your measurements are saved to your profile.
Store Locations