About Us

We are on a mission to change the way the apparel industry works, not only within India, but globally. Standard sizes and ubiquitous designs cannot be the norm. Your style should be personal to you. Every piece of clothing, especially made to fit you.

Each year, millions of tons of excess inventory fill landfills worldwide. Workers around the world are provided squalid working conditions and paid substandard wages. We are set to change that.

We combine the tailoring heritage of Mumbai with best in class machinery and automation, to deliver a world-class customer experience.

Welcome to Slow Fashion. We have curated brands who are thought leaders within their respective categories, bound together by common themes.

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Made to Order

We don’t make an item until you buy it. This means we don’t have huge volumes of excess garments sitting in warehouses waiting to be sold, and zero wastage. We buy only limited quantities of quality fabric so that once it’s gone, it’s gone for good.

Custom Sizing & Design

Each garment is custom made for you, to your unique size and style. Each brand has an easy to navigate size guide so you get a perfect fit every time.

Provenance & Sustainability

Each brand has a clear back story rooted in the same values of sustainability, ethical production and superior quality. Our packaging and raw materials are also eco-friendly. Most importantly, we have deeper value for the people and resources behind each garment.

Product Expertise

The founders of each of our brands are deeply involved and passionate about their product. They’re committed to the values and beliefs it was built on, so you can be rest assured, there will never be a compromise when it comes to the quality of the product or the process behind it.

Customer Focus

We don’t focus on growing to a billion customers, we focus on the ones in front of us. Our customers are our family and we provide styling advice, sizing guidance, free alterations for life and a host of other services that have helped us retain our customers over the years.

Our Brands

Bombay shirt company

The first online custom shirt brand in India, our aim is to reinforce that world class quality and product can originate in Mumbai. We are on a mission to change the way the apparel industry works.

More about Bombay Shirt Company
City of_

Modern staples that are made for city life and feel relevant everywhere. clothes that are crafted with quality fabric, smart construction, clever design and an obsession with detail, so they last longer. clothes that are made only when you order them, and only made for you.

More about Cityof_
Korraa

Custom-made denim products that are useful everyday. Korra chooses natural or recycled raw materials with an emphasis on sourcing each element locally. This choice makes our products comfortable and beautiful, inside and out.

More about Korra

Launched in 2016, Pause is a slow fashion brand that makes clothes for women of every shape, age and size. We believe conscious clothing can be beautiful, versatile and accessible for every day.

More about Pause