We never compromise on our standards when it comes to tailoring and craftsmanship, enabling us to get you the fit that makes you look and feel the best version of yourself.

We Obsess, So You Don't Have To

Each shirt that we produce goes through a number of processes before it is packed with care and shipped out to you. Here’s a little look at how we do it.

Each shirt that we produce goes through a number of processes before it is packed with care and shipped out to you. Here’s a little look at how we do it.

One Fabric,
Endless Possibilities.

Our range of offered customisations lets you put your own spin on your shirt. By the time you’re done, what you get is a piece that’s conceptualised by you, and brought to life, proudly, by us.

Collar

You can choose from over 10 collars based on the occasion, and your own preference.

Cuff

We offer 4 different types of cuffs, each one bringing something different and fresh to the table.

Placket

Choose between a regular, French, skinny & concealed placket.

Sleeves & Pocket

You can add or remove a breast pocket, and choose between half and full sleeves for your shirt.

Monogram

The party piece: you can add your initials on your cuff, rib or pocket based on your preference.

You can even add elbow patches, fabric contrasts on your collar, cuffs & placket & more for a visual edge.

Need help with customisations?

Standard Sizes Are Not For Unique Bodies

Ever felt like your shirt doesn’t look quite right, but weren't able to point out exactly what it was? We see it all, and we tailor each unique shirt as per each unique individual’s unique body. 

There’s a thin line between fitted & forced, and we get it just right.

More accurate, in-person fits are available at our stores.

Ever felt like your shirt doesn’t look quite right, but weren't able to point out exactly what it was? We see it all, and we tailor each unique shirt as per each unique individual’s unique body. 

There’s a thin line between fitted & forced, and we get it just right.

Common Fit Problems

Got sloping shoulders? You’re not alone. 


The shoulder seams of your shirt should align exactly with the edge of your shoulders for a clean fit.

Common Fit Problems

Standard-sized shirts don’t account for real men’s arms. We do.

The cuffs of your shirts should end just above your hands and fasten easily without feeling baggy.

It’s a shabby look if your shirt untucks itself at 5 pm.

Your shirt should be long enough to stay tucked in securely throughout the day. One detail that may go unnoticed - with the perfect armhole circumference, your shirt is guaranteed to be secure all through the day.

Stuck between suffocation and a sloppy collar shape?

Your collar should sit closely around your neck, with just enough space to comfortably fit two fingers.

No one likes that awkward gap between buttons. It’s not your build - it’s the fit of your shirt.

Make sure the fabric lies flat, without ballooning or pulling.