Five simple steps

To custom make your shirt.

Pick a Shirt

We’ve got hundreds of options across fabrics and finishes, each designed by our in-house stylists.

Shop Shirts

Customise your style

Tweak as little or as much of the design as you want. Add your monogram to make it your own.

See Collars & Cuffs

Your size in 30 seconds

Answer easy questions to find your custom size. No complex measurements. Your size is saved forever.

Sit back and relax,
we’ll deliver it to you

Your custom-made shirt will arrive in 10-14 days.

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World class after sales service

Free alterations for life. Refunds if you don’t love your shirt. We want you to be happy and are at your disposal.

"Never again have to worry about wearing a wardrobe staple that’s anything but a perfect fit."


"Customers can tweak everything."

BBC News

"The vision of a thoroughly modern shirt brand."

Robb Report

"They use only the finest raw materials when putting together the most unique shirts, made only to fit you."


"The experience was easy, fluid and quick and assortment of personalization options was impressive."

Esquire Magazine

"Want consumers to slow down and consume consciously."

ET Panache

If you’d rather get styled in-person,
you can always come by.

Free Shipping

We offer free shipping within India. Flat fee for international shipping. Orders ship within 10 - 12 days as each piece is made only when you order.

Fit Guarantee

94% of customers love their fit the first time around. Enjoy shopping risk free with our lifetime alterations, remakes or refunds until you’re completely satisfied.