How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

There could be two reasons for it. First, you may be using a proxy server, in which case we are helpless to change that. We can only suggest you access our website from a local internet connection. In other cases, try clearing your browser cache, you should see the price in the intended currency. If this doesn’t work, please contact our Customer Experience team who will be happy to help you place your order.

BSC How to custom make your shirt

Five simple steps

To custom make your shirt.

Pick a Shirt

We’ve got hundreds of options across fabrics and finishes, each designed by our in-house stylists.

Shop Shirts

Customise your style

Tweak as little or as much of the design as you want. Add your monogram to make it your own.

See Collars & Cuffs

Your size in 30 seconds

Answer easy questions to find your custom size. No complex measurements. Your size is saved forever.

Sit back and relax,
we’ll deliver it to you

Your custom-made shirt will arrive in 10-14 days.

World class after sales service

Free alterations for life. Refunds if you don’t love your shirt. We want you to be happy and are at your disposal.

New Arrivals

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Customisable New

Smooth Cotton Poplin Shirt - Navy

₹2,990

Member Price ₹2,691

Customisable New

Stretch Oxford Checked Shirt - Grey

₹2,990

Member Price ₹2,691

Customisable New

Cotton Checked Shirt - Navy & Red

₹3,290

Member Price ₹2,961

Customisable New

Brushed Twill Striped Shirt - Grey & White

₹2,990

Member Price ₹2,691

Customisable New

Blur Printed Shirt - Multicoloured

₹3,490

Member Price ₹3,141

Customisable New

Line Printed Shirt - Grey & White

₹3,490

Member Price ₹3,141

Customisable New

Line Printed Shirt - Green

₹3,490

Member Price ₹3,141

Customisable New

Floral Printed Shirt - Brown & Grey

₹3,490

Member Price ₹3,141

"Never again have to worry about wearing a wardrobe staple that’s anything but a perfect fit."

GQ

"Customers can tweak everything."

BBC News

"The vision of a thoroughly modern shirt brand."

Robb Report

"They use only the finest raw materials when putting together the most unique shirts, made only to fit you."

Grazia

"The experience was easy, fluid and quick and assortment of personalization options was impressive."

Esquire Magazine

"Want consumers to slow down and consume consciously."

ET Panache

If you’d rather get styled in-person,
you can always come by.

Our Stores

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Free Shipping

We offer free shipping within India. Flat fee for international shipping. Orders ship within 10 - 12 days as each piece is made only when you order.

Fit Guarantee

94% of customers love their fit the first time around. Enjoy shopping risk free with our 30 day free alterations, remakes or refunds until you’re completely satisfied.