Wondering where to begin?

Use the filters below to narrow your choices.

By Occasion
By Mills
By Fabric
By Patterns
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Formal or casual, we've got a shirt for every occasion. Take your pick.


Office staples for all your boardroom meetings.

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Relaxed basics for all your weekend hangouts.

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Stepped-up staples for all your nights soaked in fun.

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Special Occasion

Luxurious shirts ideal for all your special moments.

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A quality shirt is the sum of its parts

Learn what makes our shirts unique


Sourced from a handful of the world’s finest mills, our luxurious fabrics have quality at their core. 

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Collars & Cuffs

Perfectly weighted, precisely laser-cut German interlining for the crispest collars and cuffs.

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Your Own Digitised Pattern

Our proprietary algorithms create and store your unique patterns forever.

Threads & Buttons

Superior raw materials
sourced for durability and elegance.

Automated Production

Best in class machinery and
automation to put it all together with razor-sharp precision.

Don't take our word for it.
See what the press is saying.

"Never again have to worry about wearing a wardrobe staple that’s anything but a perfect fit."


"Customers can tweak everything."

BBC News

"The vision of a thoroughly modern shirt brand."

Robb Report

"They use only the finest raw materials when putting together the most unique shirts, made only to fit you."


"The experience was easy, fluid and quick and assortment of personalization options was impressive."

Esquire Magazine

"Want consumers to slow down and consume consciously."

ET Panache

If you’d rather get styled in-person,
you can always visit our stores.

Free Shipping

We offer free shipping within India. Flat fee for international shipping. Orders ship within 10 - 12 days as each piece is made only when you order.

Fit Guarantee

94% of customers love their fit the first time around. Enjoy shopping risk free with our lifetime alterations, remakes or refunds until you’re completely satisfied.