How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

There could be two reasons for it. First, you may be using a proxy server, in which case we are helpless to change that. We can only suggest you access our website from a local internet connection. In other cases, try clearing your browser cache, you should see the price in the intended currency. If this doesn’t work, please contact our Customer Experience team who will be happy to help you place your order.

Denim Mills

Our Denim Mills

We source our denim from the most reputable mills across the world, some of which have been in the denim game for over a century. Their fashion-forward approach combined with technological expertise and craftsmanship allows us to bring the finest fabrics to your wardrobes. Meet our favourite mills.

Japanese Denim

Okayama, Japan

When most of the world turned to modern projectile looms to produce denim in the 1950s, Japan stuck to using shuttle looms which produced smaller quantities but better quality of Selvedge denim. Some of the world’s best raw denim is still produced in mills based in Japan, notably Okayama Denim.

Kuroki, Japan

Denim lovers will appreciate the artisanal fabric that we use for Korra jeans. Some of this top-notch fabric comes from Japan-based Kuroki. This mill uses sustainable manufacturing processes to create some of the world’s most sought-after raw selvedge denim. They adhere to a strict level when it comes to using water for dyeing, weaving and processing. Sustainable, high-quality denim — just the way we like it.

Kaihara, Japan

The third Japanese mill we source denim from was founded by indigo expert, Sukejiro Kaihara. This mill has a history for innovating and developing new machines and weaving processes to produce superior quality denim.

Stylem, Japan

Stylem was originally a trader and seller. With a fashion-forward vision and an unwavering dedication to innovation, Stylem works with India’s premier mill - Vardhman Textile Ltd, to make the most sustainable non-denim fabrics.