How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

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FriendsofBSC-Daniel T

Friends of BSC

Daniel Trulson, Co-founder, Subko Coffee & President, Subko Bakehouse

Daniel has spent the early hours of his morning baking some sinful stuff at the Craftery in Byculla. We've requested his team to sneak in and catch him in action. He's carefully hand laminating croissants. Perfecting every inch. After hours in the kitchen, guiding his team and making sure everything is on track, he's making his way to the Bandra outlet. We make our way there too and catch up with an unruffled Daniel on a warm summer afternoon.

His pictures, as you can see are lovely, but he is even lovelier in person - unassuming, warm and amiable. We get chatting and here's how it goes...

Hey Daniel! Tell us about your journey into baking...

Baking was never on my radar. I was healing from an illness and baking started as a slow meditative process of making baguettes, croissants and sourdough bread at home. It helped me get my focus back and gave me something to hold onto. I kept experimenting, trying and it slowly turned into a passion. I started working for bigger bakeries, travel and that just kept growing and growing. Until I reached here. Umm yeah, that's my journey into baking in a nutshell. hahah. (smiles away)

That's really touching. And then how did Subko happen?

Well, that's a long story. I'll see if I can make it less boring and short. I’ve been running a cafe in Pondicherry called Bread and Chocolate, along with my partners. It started off as a cute little cafe where people come by to have a cup of coffee and a piece of toast or a salad and sandwich. It became much bigger and we expanded. In the second year of running the cafe, I met Rahul (founder of Subko). He was just a customer. He walked in and struck up a conversation with me about coffee and cold brew and he suggested we strengthen our brew, he thought it was weak.

Oh wow, so Rahul was actually your customer!

Yeah yea. And I was like, wow this guy knows what he's talking about. I immediately took his advice and changed our ratios for the brew and we just became friends, we just hit it off. Whenever he was in town, he'd come home for lunches and dinners and we'd hang out. And at one point he called me to pitch this crazy idea about starting a specialty coffee and artisanal bake cafe. I had grown to see that he was very in line with how I like to do things. Our sense of style, food, taste in food and the other places we admired globally were just perfectly aligned. He was someone I wouldn't question doing anything with. So when he pitched, I said count me in and I flew out and we walked to this place, here in Bandra. It was a run down house. We started to map it out. The kitchen was going to be a problem because of how small it was. But we decided we'd only do a limited bake menu. That was the start. We broke it down, got in architects and got started.

"It's a lot of hard work, it's like a workout. Hand laminating croissants takes a lot of effort."

What fun! Making all those croissants...

It's a lot of hard work, it's like a workout. Hand laminating croissants takes a lot of effort. My hands were literally bruised everyday. If you see it, it's an incredibly physical task. Like a hard workout every day.

What's the best part about your job?

The best part is the relationships I am able to build. I love the guys I work with. It's like a family, we're a team. I have never interacted with people as their boss. We are all in it together. That's how I have always functioned. In that way, I feel that incidentally a culture gets built. In my bake team I have a hundred percent retention. I haven't lost a single baker. We all struggle together. It's a lot of hard work, early hours. It takes a lot of finesse, strength, and perseverance. You form a kind of brotherhood and that's what I really enjoy.

And then, what’s the not-so-good part about your work?

Paperwork. Anything that has to do with signing contracts, accounting, paperwork.

So when you're not working...

When I am not working, I am working out. Just any kind of movement. Making a meal with my wife and daughter when I am back home in Auroville. I am not someone who can sit down. I can never have a desk job, I'd go crazy. It's just not built in my character. So when I say working out I mean just any kind of movement. I don't take any mode of transport, I love to walk everywhere I can and be on the move.

That's nice! What keeps you going every single day?

That's a really good question. There can be so many answers to this, you can go very deep or can go really superficial. But yeah, what keeps one going? There are so many things. What motivates people? And it's a question I ask myself constantly. And I would want to give you an honest answer. I don't even know what that is. It requires a significant amount of self reflection. What keeps people going? There's so many things you know. There's little things, then there's goals - daily or weekly or longer. For me, I love life and learning. I love people, uhh I love relationships. I think relationships are a sacred part of life and that's how we learn, that's how we grow as individuals. It's a constant thrill of growing and learning. That's it, I guess.

You're wearing the knit shirt from our new collection. What made you pick this one?

Oh yes, I actually am hahah. I really like soft materials, comfortable clothing. I like it to have some stretch. Nothing stiff. I am a t-shirt and jeans guy at heart. I am not just saying this - this is the nicest shirt I have ever worn!! I really love this shirt! It's a very comfortable shirt and I hardly feel any restrictions in this! So I feel like I am wearing a t-shirt but it's dressy enough that I can go out in. It doesn't wrinkle. Especially with the kind of work I do, I'd just look like a mess in a shirt that wrinkles. So this is great. I've ordered one in every colour.

Good to know! The team will be super happy to hear this! Your personal style is…

T-shirt and jeans, that's it. Very simple.

We’re big fans of the bakes. You can tell it’s all made with a lot of love and attention to detail…

Yes yes, that’s my hope. It’s a constant struggle every day, constant problem solving. Because you’re dealing with so many different doughs and temperatures. And that has to be very strictly monitored. But I am super happy, our team is phenomenal.