Korra’s Selvedge Denim jeans collection is for you to invest in authenticity and quality. Selvedge denim is denim in it’s most pristine, natural and durable state. Woven on narrow width shuttle looms, the edge of denim is sealed (hence self-edge!) to prevent unravelling. Typically seen on the inside of jeans, we add a signature selvedge on the back pocket to reinforce the pocket, and your choice!
In the ‘50s, selvedge denim weaving was replaced with high speed 60” width looms that produce 4x the denim than the slower shuttle looms. Fast fashion required fast production, so selvedge denim production took a back seat viz mass produced denim. Korra is bringing selvedge denim back in vogue. We love using this fabric as it’s make is artisanal involving high quality cotton. Moreso our endeavour is to introduce you with denim that has stood the test of time.
We source our denim from the most reputable mills across the world, some of which have been in the denim game for over a century. Their fashion-forward approach combined with technological expertise and craftsmanship allows us to bring the finest fabrics to your wardrobes. Meet our favourite mills.
Unlike mass produced denim that is pre-washed, pre-faded and pre-softened, selvedge denim fades and ages to reflect the unique lifestyle of its wearer. Korra’s selvedge denim jeans take a while to break into as they’re not pre-washed or pre softened. As you wear them, they take on the shape of your body and lifestyle.
Selvedge denim creases and fades to reflect the wearer’s daily habits and body language. Even the color fades organically and according to how you wear the jeans. Our Korra Selvedge Denim collection is for people who want a pair of jeans that carries their personal imprint. It’s also the best choice for people who believe in slow fashion as a pair of selvedge denim jeans lasts a decade or longer.
We offer free shipping within India. Flat fee for international shipping. Orders ship within 10 - 12 days as each piece is made only when you order.
94% of customers love their fit the first time around. Enjoy shopping risk free with our lifetime alterations, remakes or refunds until you’re completely satisfied.
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