This is me, Alex

When I started 5 years back, I was raw, I was blue. I was ready for adventure. I was made to last. I was meant to be broken (in).
You see me now and you know, I’ve had a good time, I’ve been places and been rubbed the right way.

Start off as Korra, become as you.

I’ve grown whiskers and boy have I gained colour. Each mark is a memory that holds a story. Don’t wait, start yours now.

Shop Raw Denim Shop Raw Denim

"The first homegrown brand to exclusively offer customised denim."


"Made-to-order reduces the need for inventory."

Border & Fall

"Korra products can be worn every day."

Future Positive

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We offer free shipping within India. Flat fee for international shipping. Orders ship within 10 - 12 days as each piece is made only when you order.

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94% of customers love their fit the first time around. Enjoy shopping risk free with our lifetime alterations, remakes or refunds until you’re completely satisfied.