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Fabric

Our fabrics are sourced from only a handful of mills across the world. We work closely with our partner mills, to refine and innovate our fabric offerings.

Learn about the fabric mills we work with here.

We offer fabrics in a variety of weaves and counts. To learn more about different types of fabrics, click here.

The life of your shirt depends on how you treat the shirt and the inherent fabric. Follow our simple wash care instructions to understand how to best care for your shirt, click here.

Construction

Our shirts are carefully constructed at our network of workshops all across Bombay.

We use only the finest raw materials when putting together our shirts. Our interlining which is fused to the collars and cuffs, is sourced from Germany. Our buttons are specially manufactured for us. Our threads too are of superior quality, able to withstand higher levels of stress.

Our patterns are digitized using CAD technology, and printed out each time an order is placed. Effectively, the individual digital pattern of every customer is saved in our database. This leaves little margin for error and ensures a consistent fit each time you order a shirt.

To learn about some of the nuances that make our shirts different, click here.

We offer 14 different types of collars to go on your shirt. To learn more about our collar styles, click here.

Sizing

We do not hold any shirt inventory with us – we start working on your shirts once an order is received.

All our shirts are made to measure. This is different from Bespoke. Learn about the difference here.

Our proprietary software FitSmart, takes away the nervousness of providing your custom measurements online. Answer a few simple questions, and voila, you have your custom measurements ready to be saved and used.

To learn more about FitSmart, click here.

If you already have a shirt that fits you well, send us a shirt as sample. We’ll replicate and save the measurements for you for future use.

For those who prefer standard sizing, we have that option too.

There are certain common fit problems that we can overcome in custom-made shirts. To learn about common fit problems, click here.

Fabric

Our fabrics are sourced from only a handful of mills across the world. We work closely with our partner mills, to refine and innovate our fabric offerings.

Learn about the fabric mills we work with here.

We offer fabrics in a variety of weaves and counts. To learn more about different types of fabrics, click here.

The life of your shirt depends on how you treat the shirt and the inherent fabric. Follow our simple wash care instructions to understand how to best care for your shirt, click here.

Construction

Our shirts are carefully constructed at our network of workshops all across Bombay.

We use only the finest raw materials when putting together our shirts. Our interlining which is fused to the collars and cuffs, is sourced from Germany. Our buttons are specially manufactured for us. Our threads too are of superior quality, able to withstand higher levels of stress.

Our patterns are digitized using CAD technology, and printed out each time an order is placed. Effectively, the individual digital pattern of every customer is saved in our database. This leaves little margin for error and ensures a consistent fit each time you order a shirt.

To learn about some of the nuances that make our shirts different, click here.

We offer 14 different types of collars to go on your shirt. To learn more about our collar styles, click here.

Sizing

We do not hold any shirt inventory with us – we start working on your shirts once an order is received.

All our shirts are made to measure. This is different from Bespoke. Learn about the difference here.

Our proprietary software FitSmart, takes away the nervousness of providing your custom measurements online. Answer a few simple questions, and voila, you have your custom measurements ready to be saved and used.

To learn more about FitSmart, click here.

If you already have a shirt that fits you well, send us a shirt as sample. We’ll replicate and save the measurements for you for future use.

For those who prefer standard sizing, we have that option too.

There are certain common fit problems that we can overcome in custom-made shirts. To learn about common fit problems, click here.